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Concept-driven. Cohesive. Clever AF (if that's what the brand calls for). But most importantly: clear. Whether it's a billboard in Times Square or a tiny tagline—if you've lost your customer, you've lost. Period.

© 2017 Exemplis, LLC., All Rights Reserved.

© 2021 IKEA. All Rights Reserved.

© 2022 Bobby Berk. All Rights Reserved.

© 2021 Trex. All Rights Reserved.

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