Creative direction is your brand’s rudder, North Star, its thesis—an organizing principle that dictates how and in what way all other creative decisions should be made. I’ll work with you to come up with a conceptual framework and key, high-level brand stories, along with visual support like photo and art direction, tone references, graphic design elements and more.

Make sure every hashtag, caption and headline ladders up to the right overarching message, strategy and story—whether you're planning out a seasonal campaign or positioning a start-up from scratch. I’ll help set you and your copy team up for editorial success—we’ll figure out whether you need a voice positioning tip sheet, a tagline brain dump or a full on copy/brand book overhaul.

Whether it’s a brand video, TV commercial or feature film, the principles remain the same: a good story is always deeply relatable, inherently trend-agnostic and ultimately should make you feel something. Let’s figure out which formats best fit the story you want to tell and I’ll work with you on everything from concepting and outlining to producing—both on and off set—to scriptwriting and editing.

Knowing how to be an effective creative partner is a lost art. Two TV writers’ rooms, a comedy film punch up room and countless creative brainstorm meetings, both as leader and participant, have taught me that it’s important to create a safe space for ideation with clear guardrails that are on-brief and model/be a good citizen of Brainstormland (i.e. building on ideas productively, delivering feedback kindly).

As a former teacher/tutor, I offer lots of one-on-one support, peer-style working sessions and a positive feedback-driven approach (explaining why something does work is just as valuable as constructive criticism). Let’s set your creative team up for success by coaching for creative competency across multiple deliverables, producing strong work that’s on-deadline + on-brief and knowing how to respond to client feedback.

At this point, it’s probably easier to ask if there’s anything I haven’t written. The thing is, copy can never really be divorced from art so asking someone for copy should never be an isolated writing exercise (and if it is, that’s a red flag). Good copy never sacrifices clarity for cleverness (a rookie move TBH) and is always rooted in strategy. So design, layout, UX, photography—all of that comes into play when I’m writing something.