Shoedazzle | “Do It Your Way” The ask for this spot was to showcase breadth of assortment while moving away from the narration-less music video style of the previous spots. The CEO was so proud of this one that anytime investors came in, he’d ask us to pull it up.

West Elm | “Little Seed Farm: West Elm Local’s 2014 Small Business Grant Winner” I was tapped to be a part of the launch team for West Elm’s local maker initiative—I put together the branded starter kit for all of our stores and helped concept and shape the visual story of our inaugural year’s grant winners.

JustFab | “Bootie Vision” The brief called for us to address the idea of being obsessed with the product. I love the Being John Malkovich vibes of this concept.

JustFab | “JustFab Members Share Why They Love Us” To make this doc-style spot super relatable, I came up with customer archetypes—influencer-inspired personas that we used as loose character guidelines during casting.

West Elm | “Quick Tips With West Elm: Bartend Like a Boss” We made a series of 10 How-To videos triggered by the questions we were getting on the West Elm Instagram account. I managed and crafted all overlay text in post.

West Elm | “The Jardine Collection” The Jardine outdoor collection warranted some visual support for its unique features so I was tasked with telling the product story through an evocative product video.

West Elm | “1 Living Room, 4 Ways” We had a few How-To videos which required deeper concepting. I partnered with one of our art directors to pitch, script and produce a few like this one.

West Elm | “How To Style A Tray For Your Office with Will Taylor” We partnered with blogger and design influencer Will Taylor for a series of 4 fun, how-to videos. I crafted all overlay copy in post.

West Elm | “Real Talk: Pets On Sofas” The #westelmpets hashtag was blowing up on our Instagram account so I partnered with our social team to create a series of fun, voiceover-driven pet-themed videos.

West Elm | “How To Instantly Refresh A Room” I partnered with one of our Senior Art Directors to concept, pitch, script (and cameo!) in this popular, How-To video.