Role: Lead Marketing Copywriter

As one of the in-house Copy leads at the global furniture and lifestyle brand for over 2 years, I drove all copy concepting and brand messaging for 8+ seasons of digital marketing and brand video campaigns, consumer goods packaging and signage, in-store event/partnership campaigns and all direct mail marketing. Every day, I partnered closely with the graphic design, brand marketing + PR, merchandising, sourcing and product development teams to maintain West Elm’s voice and brand identity across all channels and deliverables. The sheer volume of work at a global brand like West Elm required an airtight process and production workflow to ensure quality control and a harmonious, stress-minimizing work environment so I proactively teamed up with strategic partners (senior project managers, design directors, the in-store experience team) to help create and streamline the creative workflow/sign off/approval process.