Role: Creative Director

As the in-house Creative Director at Karma Agency, I oversaw a team of junior copywriters, production designers and art directors to deliver a variety of print and digital deliverables for the home furniture giant, including directional billboards, signage, mailers and email campaigns. With larger-scale directional pieces, the challenge was coming up with concepts that would be readable from a distance while still maintaining IKEA’s iconic, playful brand voice. With their digital campaigns, we optimized all creative to drive in-store business—a big part of IKEA’s brand DNA.